Helping people make the connection to living sentient beings.

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Alivestock

 

The idea behind this design is we were discussing one day about how insensitive humans can be to call living beings their stock. Imagine what animals would think if they could understand our language and knew we called them stock. What would they think? "How rude, how insensitive?"


What would animals say if they could speak? Perhaps “I’m ALIVE. Not STOCK”!  The word “livestock” has become so desensitised and we needed to invent a new word to get non-vegans making the connection.